Welcome to L.I.F.E Group​

Your One-Stop-Shop for all Insurance Solutions.

Established in 2012 – in very short period, we have availed the best services and products to our client.

Why L.I.F.E. Group​

LIFE Group has been a reliable, trustworthy intermediary, licensed by the Insurance Regulatory Development Authority of India (IRDAI). 

We adhere to our culture of first understanding the customer problems, needs and desires and then play our role of advisory. We specialize in personalized servicing and stand by our customers when they need us the most – At the time of claims. We are committed to meeting our client’s servicing requirements at every stage of their lives. 

Corporate Solutions​


Marine Transit

Machinery Breakdown
Group Personal Accident Policy​
Shopkeeper’s Policy
Keyman / Employer Employee Scheme​ ​​

Retail Customized Solutions​

Overseas Travel​
Marine Single Transit​
Term Plan Life Insurance​


Businesses and clients serviced

Our Vision​

To be a leader and role model in broad-based and integrated insurance services and also creating future value for clients through excellence.

Our team

Backed by knowledge and a team of highly qualified professionals from the Insurance and Finance fields, we are well-adapted to study the risk exposure and guide in the risk management process. Continuous training & evaluation of the team ensures razor-sharp capabilities to continue giving the best possible solutions be it simple or complex.

Prakash Desai
Prakash Desai Founder
Prakash Desai is the Chairman of “Life Group” and has over 50 years of experience in the life insurance Industry. With a Bachelor of Science Degree from Mumbai University he started “LIFE GROUP” in 1975 and has been the backbone ever since. He was privileged to be a part of the first Batch of MDRTs (Million Dollar Round Table Conference) representing India, in 1979 and has received innumerable awards from the LIFE Insurance industry. He has tirelessly worked to expand the business of “LIFE GROUP” by creating rock solid relationships with customers and various business houses. With extensive knowledge in the field of Life Insurance and deep relationships within the Industry, He continues to guide and direct the vision of “LIFE GROUP” based on value systems developed over the years, and of course the “Earned Goodwill”.   He has now dedicated his life to various philanthropist and social activities and is the Managing Trustee of PNR Society, based out of Gujarat , India. (https://www.pnrsociety.org/ )
Biraj Photo
Biraj Desai Director
Biraj Desai is a qualified General Insurance Fellow from the Insurance Institute of India and a Certified Financial Planner (CFP) with over 10 years of experience in Life and General Insurance, Financial Services, and Investments. Biraj is the Founder and Managing Director at “LIFE GROUP”. His unwavering passion for client servicing and claims management has made him a Stallworth in the insurance industry, and he has been actively involved in being a part of various committees and training programs for the betterment of the insurance industry. Spearheading the Marketing and Client Relations with his firm belief in the philosophy of Win- Win- Win Culture, he has been instrumental in taking the business to new heights. In addition to this, he is also a Managing Partner at “LIFE Investment Services”, one of the sister concerns of “LIFE GROUP”. He has been advising clients on investments in various asset classes such as Mutual Funds, Direct Equity, Debt and Real Estate. “LIFE Investment Services” has also been active in raising funds (debt and equity) for Mature Business as well as for Start-ups.
Payal Desai
Payal Desai Director
Payal Desai has been part of the General Insurance industry for over a decade now. With a vast exposure over the past 10 years – ranging from Corporate marketing at a Broking services organisation, to Corporate Underwriting at Bajaj Allianz Insurance and now a partner and advisor at our Insurance Intermediary. This multi-faceted exposure comes to our great advantage at LIFE GROUP. Payal is also co-founder at LIFE GROUP (www.lifegroup.net.in). She supervises the underwriting for Corporate as well as Retail Insurance portfolios of our clients. In addition to this, she looks into the Renewal vertical for all lines of business. Since past 2 years Payal is actively involved in Insurance training and Digital marketing programs and academics.
Viral Trivedi Director
Viral is Chartered Accountant (CA) with over 19 years of experience in financial services and capital market. His experience includes Equity Research and Trading, Wealth Management, Financial & Investment Planning, Corporate Finance, Investment Advisory and Fund Raising for corporate. Currently Viral is Founder- Managing Partner at consulting & advisory firm LIFE Investment Services- (www.lifegroup.net.in). At LIFE Investment Services, Viral manages Equity investments/ portfolios of clients. In addition to Equities, the firm also advises clients on investments in various other asset classes such as Mutual Funds, Real Estate. LIFE Investment is also active in raising funds (debt and equity) for mature business as well as for Start-ups. Since past 5 years Viral is actively involved in training and academics. Currently Viral is associated with Narsee Monjee Institute of Management Studies (NMIMS, Mumbai), RICS School of Built Environment (Amity University, Mumbai), Somaiya Institute of Management Studies and Research (SIMSR, Mumbai), Dun & Bradstreet (D&B, Mumbai) as visiting faculty. Viral delivers sessions on Accounts & Corporate finance, Real Estate- Asset Valuations, Strategic finance management, Capital markets, Equity research and Valuations.


I would like to thank the Life Group team for being spectacular for looking out for me when my mom was unwell. Their medical insurance was handled superbly, with a personal touch and effort from their side and none from mine. I really want to extend a from myself and my mother to the Life Group team. I can’t believe the kind of help and proactiveness the team has shown. I am very happy to be a part of Bajaj Alliance’s roster for you have done in such a good time with so much care and a personal touch.

Ashish Choudhary
Actor, Producer & Businessman

I would like to thank the entire Life Group team for doing a fantastic job meeting our insurance needs. They handled insurance not only for my industry plants but also for my workers and my entire family. I am very happy to say that we have had an awesome experience in every field that they have touched – whether it be cashless insurance for my workers or response to any issue we have raised. We have had zero complaints so far and have been dealing with them for the past five years, and this is a great testament to any service provided

Rishil Pilani
(Chairman and M.D. at Ganesh Benzoplast Ltd.)

Our heartfelt Thank you for the wonderful effort you guys have put to settle the death claim for our employee.

Inspite of the lockdown restrictions, due to which we faced a lot of difficulties in getting the necessary documents to you in a timely manner, you all have been extremely patient and pursued this matter with utmost sincerity, taking it to it’s logical conclusion.

On behalf of ASPL and the family of our valued team member, I once again thank you and your team for your fantastic support. 

This would never have been possible without your sincere efforts.

Abbas Merchant
(Managing Director ASPL)

Our Partners

Contact us

Require a service? Get in touch.

Our specially trained team is available to help

Mon – Saturday: 9am – 9pm for enquiries

Mon – Sunday: 9am – 9pm for claims assistance

Health Queries :
Suresh Bajage – contact@lifegroup.net.in 

91-22-22660131 / 91-22-22660410

General Queries :
Navya Hule – general@lifegroup.net.in 

91-22-22660131 / 91-22-22660410

Motor Queries :
Archana Khot – motor@lifegroup.net.in

91-22-22660131 / 91-22-22660410

Send a request

We are here for all your insurance needs

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